Martz Bus to revitalize tour business in 2023
WILKES-BARRE, LUZERNE CO, (WOLF) — While Martz Bus experienced the beginning of a return to business as usual in 2022, CEO Scott Henry has another goal for next year – one that involves bringing back a company tradition.
Martz Bus is renewing its focus on the tour industry with the hope of capitalizing on an increased interest in leisure travel, entertainment, group, and family outings.
“People are ready to start having fun again,” Henry said. “We’re hearing from people who have gone on previous tours with Martz Bus as well as from new customers who want the convenience of getting on the bus and not worrying about driving, tolls, parking and making reservations.”
In the past, Martz hosted one-day and multi-day trips to popular destinations such as Broadway and other New York City destinations, dinner theaters, casinos, Niagara Falls and points along the New Jersey and Maryland shores.
To support the revitalization of its tours, Martz hired a tour manager, expanded its presence on social media and is working on changes to its online booking system, according to Brian Satola, chief revenue officer. The goal, he said, is to offer a tour that appeals to everyone, from children to college students, families to retirees.
Renita Fennick Zezza recently joined the Martz team as tour manager and is planning excursions to old favorites such as the Philadelphia Flower Show along with new venues like the Wind Creek Casino in Bethlehem and Penn’s Peak near Jim Thorpe.
One new tour, the TAP New York Craft Beer & Music Festival, will be held May 20 at the site of the historic 1969 Woodstock festival in Bethel, N.Y.
Peter J. Pantuso, president and CEO of the American Bus Association, said the increased interest in bus travel is occurring throughout the industry.
Those interested in booking tours are encouraged to check the Martz website.
