King's College students create #ClickAway campaign for cyberbullying education

WILKES-BARRE (WOLF) -- A class of King’s College students spent this semester helping kids, parents, and teachers combat cyberbullying – with a project based on social media.

Jeannine Luby is a part-time Mass Communications instructor at King’s College.

This semester for her Social Media class, she wanted her students to do a project that helps the community.

“I thought of cyberbullying. It is a problem. And why not social media class, it’s the perfect opportunity,” Luby said.

So Luby’s seventeen students met with a class of seventh graders at Wyoming Valley West Middle School to get their feedback on the issue.

“Kids are being cyberbullied, so they don’t need to be educated on what it is. They already know; they’re experiencing it. But they need support, they need help, they need to know how to block or report a bully and they also commented that they’re noticing their parents and other adults who are making negative comments online, and that maybe their parents don’t know enough about cyberbullying,” Luby said.

So students took their input and created a campaign called #ClickAway, targeting both groups.

Its Facebook page is geared towards adults.

“There’s a lot of graphics and articles and stuff about cyberbullying so its definitely worth checking out, just to get more education on the subject. The Instagram page is a little more informal, its more geared towards children There’s videos on how to block people so its more interactive,” senior Mass Communications student Sam Zavada said.

Students create much of the content posted like those videos, blog posts, and even graphics.

Over the past few weeks the campaign has received more 150 likes on Facebook and more than 1,000 views overall – with a handful of those coming from countries in Europe and Asia.

“Especially with the Instagram page too, that some kids were able to see it and follow it. We had a lot of engagements on it as far as comments and likes and people interacting with us, so I think what we’re posting is helping people and I’m glad that its gotten the response that it has,” senior Mass Communications student Karlee Kioske said.

Even after the semester is over, Luby says she and a handful of students plan to keep those pages updated.

Click Away Cyberbullying Facebook page:

Click Away Cyberbullying Instagram page:

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