Sinclair Cares | Smart Toys
Video games, action figures, princesses and ponies.
Toy store aisles and online searches can get exhausting for parents like Kim Curtiss trying to find that perfect holiday gift.
Kim Curtiss, a mother of two says, “I'm always looking at mom blogs to see what they're giving and what they recommend.”
This year the hottest toy isn't one item.
Claudia Towles, Owner of aMuse Toys states, “it's a category. What's hot right now is math stem, anything teaching science. “
Toy store owner, Claudia Towles, says toy companies are reinforcing science, technology, engineering, and math in their products filling toy aisles with education.
Claudia Towles explains, “the reactivity of the magnet is a very interesting idea for kids.”
Even though MagnaTiles are nothing new to store shelves Towles says it's a classic favorite that promotes early math concepts as a child ages add to the collection so they can build more complex structures.
Claudia Towles says, “Think about it, with Legos the more pieces they have the more they can build. These don't hurt though when you stand on them.”
It's never too early to start learning.
The Noggin stick is one of the hottest toys for babies.
Claudia Towles explains, “this changes color every time you shake it, it helps with visual tracking. It's educational. Now does the baby know they're being educated? Of course not, but it teaches cause and effect.”
Even Barbie is hopping on the STEM wagon.
Claudia Towles says “Barbie something very familiar to kids, but stem and engineering concept may not be. So this is trickery. This one's really cool. I don't know if you've heard of the slime craze, this is another one, this is all chemistry.”
And don’t forget family game night.
Klask is a skill game with magnetic control.
Claudia Towles explains, “this is one we sell to college kids and 5yos, it's kind of like air hockey but without the danger. And it doesn't take that much space. I scored.”
This Holiday season the emphasis is on anything that fosters critical thinking and problem-solving.
For Curtiss: “did you ask Santa for something for Christmas Henry?”
She's hoping a gift now will also provide Henry with skills he'll be glad to have later.
For Sinclair Cares, I'm Joy Lambert.